UI & UX Design

B2B Food & Drink platform

SCOPE OF PROJECT
User Interface Design
User Experience Design
Website Design
Brand Identity
ABOUT THE PROJECT

A new platform for food buyers and food & beverage producers to connect. We helped to complete a part finished Wordpress project that had significant issues with existing layouts, user journey and functionality. We worked with the client and their new developer to implement new sign-up flow, improved user profile pages and a custom plugin for Trusted Partners to manage their offerings on the platform.

VIEW LIVE WEBSITE

A new platform for buyers and brands within the food and drink sector to connect and do business. Food brands can sign up and create their own page to advertise their unique products. But the real power comes when food buyers start searching on the site, allowing small businesses the chance to get their products seen by buyers, which otherwise can be extremely difficult.  

We became involved in this project partway through the build, when the clients existing design/development partner left the project. WeI helped with the design of a number of key pages including the news section, and user profiles. I designed and wrote a spec document for the development of the "Trusted Partners" section, liaising with the new dev team to get it built and installed.

Also wrote a new scope of work for the development of additional functionality, and bug fixing which had been left unfinished. Implemented a new system to manage user subscriptions, and a completely new registration flow for new users.  Integrated the site with Drip and set up email templates and user workflows based on user type.

Registration page

Trusted Partner Program page

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